The Art of Mastering Events
Process of Having Some Traffic in Your Trade Display Show
So much money is spent in organizing extremely successful trade shows and thus no one wants to go at a loss by losing a lot of the traffic in question, everyone wants to find some people they can sell their products to them, which is much easier.
Many people make the huge mistake of expecting the trade show organizers to do all of the event advertising, of course they are going to do some of it because they are also seeking to turn a profit from the event.
However, you can never be certain just how much advertising they are going to have the time or money to do that’s why you should make sure that you do your own marketing of the event ahead of time.
This increases the traffic that the entire event gets and that naturally leads to more traffic for your booth more importantly, because you are specifically targeting the customers that you appeal to, you’ll likely increase your own booth traffic with your marketing, the customers that you already have are a great start for marketing the event.
Contact your customer mailing list and let them know that you’ll have a booth at the event encourage them to attend as well as to spread the word offer an incentive such as a discount for anyone who mentions your marketing when they are at your booth.
The fact is that you do not ever need to spend lots of money when it comes to getting your word out there about your company, all you need to do is to get some fliers from the company coming up with the display and then put some effort in marketing those fliers that talk about your company and theirs so that both of the companies benefit in the end.
Secondly, you can use social media to market the event at a low cost spread the word on social media and remember to mention it in your blog, and add the information for it to your email signature.
The most important thing is that everything about the display, including your own presence, really speaks to the core values of your business and the products that you’re selling.
This is an important point because so many people go against this in an effort to take advantage of the latest trade show crazes it is never just about getting people to the table it is always about getting the right people to the table.