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What Benefits Do You Get from Link Building? Every internet marketer and web designer out there knows that link building is one of the most significant components of search engine optimization; but in today’s concept of SEO, it looks like its value is no longer as huge as it was before, no thanks to other emerging and newer strategies. There even are so-called experts who believe that it no longer makes any sense to integrate or use link building as part of a general internet marketing campaign. Is this really true? Yes, there is some truth to the notion that link building is quite an old strategy, but it still is full of value and significance. The reason why not everyone’s sold in it is because they miserable failed in it. The truth is in link building, the biggest challenge is learning how to build links the right way. So, if you are one of the millions of people out there divided and jumbled about the idea of incorporating link building as one of the strategies in your SEO campaign, perhaps learning its benefits will give you a much clearer view and in the process, allow you to make the right decision.
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1 – Page Authority
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Even if there already exists so many different strategies to use for you to give your website a higher Google page rank, there is no denying that the search engine giant will always rank pages based on the quality as well as quantity of inbound links to that page. In other words, if you put in the investment to a high quality link building campaign, there will be a corresponding higher chance of having all your site’s pages rank in organic search results. 2 – Traffic From Referrals Unfortunately, the presence of so many different internet marketing strategies has led to many internet marketers completely forgetting the original purpose of building links. You see, the links you build will exist virtually forever, which means that readers and visitors to that page where the link is placed can click it as many times as they want. Therefore, if a reader or visitor is intrigued about the topic you wrote, that individual is more likely going to follow your link and get back to your site. At the day’s end, you eventually come to realize that the referral traffic you obtain using this old method is more valuable compared to your more demanding SEO methods. 3 – Improved Visibility Lastly, a successful link building strategy will result to more visibility for your website, which in turn will translate to better exposure and recognition for your business or brand. Those benefits above are clear signs that link building still matters in the modern concept of SEO.